When someone types «dentist in Tijuana» or «tacos near me», Google shows a map with three businesses. Getting into that group is the goal of local SEO, and it doesn't take a big budget—it takes discipline.
Claim and complete your Business Profile
It's free. Choose the most precise primary category available—«dental clinic» beats «doctor»—add secondary categories, real hours, a local phone number and a description that mentions your services and area.
Identical name, address and phone everywhere
Google cross-checks your profile against your website, Facebook and directories. Inconsistent data erodes trust. Unify it.
Reviews: few but steady
Volume, rating and frequency all matter. Ask at the moment the customer is happy, with a direct link, and answer every review—good ones with thanks, bad ones with a solution. For clinics serving US patients, reviews in English are decisive.
Original, recent photos
Storefront, interior, team and product. Profiles with real photos get more calls and direction requests than those using stock images.
One page per service and area
Your website must back up what your profile says. If you serve Zona Río, Otay and Rosarito, publish useful content for each rather than one page listing them.
Measure
The profile itself shows how many people called, asked for directions or visited your site. Check monthly which searches show you and adjust.
Local SEO compounds: what you do today keeps working a year from now. If you'd rather have us run it, it's part of our SEO service.
