We hear the question every week and the honest answer is «it depends»—on five things you can check in any quote.
1. The type of site
A landing page for one campaign doesn't cost the same as a twenty-page corporate site or a store with three hundred products. Before asking for a price, decide what the visitor should do: call, fill a form, book or pay.
2. Who provides the content
Copy, photography and video are half the work. If your agency writes and produces them, the project costs more and usually performs better. If you supply them, ask about format and deadlines.
3. Custom design or template
A purchased template installs in days and looks like a thousand others. Custom design starts from your brand and your customer. The difference shows in conversion rate, not just looks.
4. What you can't see
- Load speed and mobile experience.
- Technical SEO: titles, structured data, sitemap.
- SSL certificate, backups and updates.
- Conversion tracking.
A quote that mentions none of this probably doesn't include it.
5. The cost after launch
Domain, hosting, email and maintenance are yearly or monthly payments. Get them in writing from the start.
How to compare quotes
Ask all three proposals to answer the same questions: page count, who writes, who owns the domain, what happens if you switch providers and what year two will cost. The cheapest rarely is once you add everything up.
Why Tijuana? A senior nearshore team in Pacific Time, bilingual, at rates well below US agencies. Tell us about your project and we'll reply the same business day.
