Every year Tijuana welcomes thousands of US patients seeking dental care, surgery, bariatrics or ophthalmology. Before crossing, that patient researches for weeks. Your marketing should accompany every step.
A truly bilingual website
Machine translation isn't enough. American patients search with different words and have different questions: how to cross, where to park, whether there's transport from San Diego, how payment works. The English version needs its own content and its own URLs.
Trust before promotion
- The doctor's verifiable training and certifications.
- Real photos of facilities and team.
- A clear explanation of the procedure, risks and recovery.
- Visible contact details and location.
Avoid outcome promises and testimonials you can't back up; beyond ethics, healthcare advertising is regulated.
SEO in two languages
Each procedure deserves a page in Spanish and one in English, correctly linked so Google shows the right version to each person.
Geo-targeted ads
Google campaigns can show your clinic only in the states or cities your patients actually come from. Platforms have specific healthcare policies; know them before you publish.
Follow-up
Patients ask, compare and come back weeks later. Replying fast, in their language and with complete information decides who gets the consultation.
We've worked with cardiologists, surgeons, neurosurgeons and clinics in Tijuana. Examples are in our portfolio.
