Hiring an agency means trusting it with your business's first impression. These questions separate a partner from just another vendor.
What to ask
- Can I see live work? Websites you can visit, not just slides.
- Who will do the work? Meet the team that will run your account, not only the salesperson.
- Who owns the accounts? Domain, hosting, ad accounts and social profiles should be in your name.
- How do you measure success? The answer should mention leads and sales, not likes.
- What's in the monthly report? Ask for a sample.
- Is there a minimum term? Reasonable terms protect both sides; excessive lock-ins protect only the agency.
Red flags
- Guarantees of «#1 on Google».
- Prices far below market with no explanation of what's cut.
- No questions about your business before quoting.
- No real ad account they can show you.
Why nearshore in Tijuana
Same time zone as California, a 20-minute drive from San Diego, fully bilingual teams and rates well below US agencies. For companies selling on both sides of the border, an agency that lives that market every day is hard to beat.
Start with something scoped
A project with a beginning and an end—a website, a three-month campaign—lets you evaluate communication and quality before a larger commitment.
Our position
At Equipo Gurú we'd rather you compare. Get three quotes, ask the same questions and choose whoever answers most clearly.
