Opening an account is easy; keeping it alive without running out of ideas is the hard part. This is the structure we use with local businesses.
Four content pillars
- Product or service: what you sell, how it looks, how long it takes.
- Proof: real customers, before and after, reviews.
- Behind the scenes: your team, your process, your space.
- Usefulness: tips and answers to the questions you get every day.
Spread your posts across all four and you'll never lack a topic.
Formats that work
Short vertical video has the most reach on Instagram, Facebook and TikTok. Carousels explain a process well. Stories maintain the relationship with existing followers.
The border factor
In Tijuana, part of your audience lives in San Diego or crosses weekly. If you serve that customer, post in English too, say whether you take dollars and clarify crossing times or your distance from the port of entry.
When to post
Your own account analytics rule. As a starting point: midday and after 7 p.m. on weekdays. Consistency matters more than timing: three good posts a week beat a rushed daily one.
From follower to customer
Every post should say what to do next: message on WhatsApp, book, visit. Reply within the hour; whoever answers first usually wins the sale.
Put a little into ads
With location targeting and a modest budget, your best posts reach thousands who don't know you yet.
No time for all this? We do it for you: strategy, design, video, replies and paid social.
